The brand-name Sbarro appeared on the Russian market 12 years ago in 1997, thanks to Brothers and Company, who own the exclusive rights to the chain’s franchising development in Russia, the C.I.S countries and the Baltic States.
Sbarro’s history in the world spans over almost half a century. During this time they have established more than 1000 restaurants in over 30 countries throughout the world. Sbarro is recognized as an international leader in the restaurant industry.
Sbarro’s format was chosen on the basis of the so-called “quick & casual” principle. Italian cuisine of an outstanding quality, speedy service and reasonable prices are the three factors on which the Sbarro restaurants base their work. Sbarro’s motto is ‘Give every guest the freshest and the best.
The restaurant chain is claiming and conquering all the new regions of Russia, developing not only in Moscow and St. Petersburg, but in Samara, Kazan and Krasnodar too. The number of restaurants has already exceeded 60, and there are plans to double this within the next two years.
Sbarro is absolutely everywhere. It can be found in places where people appreciate freshly prepared food and excellent service; shopping centers and individual buildings, the airport and one of the capital’s largest universities. It has a buffet, which allows diners to decide for themselves how much of their chosen dish they want, and a traditional service line, where an affable employee is always ready to offer the customer a choice of the best Italian dishes.
Pasta and antipasti, salads and desserts, hot starters and main courses, drinks – the Sbarro restaurant menu is richer and more vibrant than any palette in terms of tastes and colors. Sbarro’s encyclopedia-like menu is constantly being updated and has already been read by more than 40 million valued guests.
Aside from this, Sbarro has the largest Italian food delivery service in the whole of Moscow. You will barely have finished deciding that you would like to give the service a try before your favorite Italian dishes turn up on your kitchen table or in your office.
As a result of current restyling, the restaurants are acquiring a fresh, young, attractive and extremely optimistic image. New toned down and modern colors, trendy pictures and staff uniform, a novel approach to decorating furniture and to advertising on the front of the building ensure Sbarro is recognized as a symbol of new life: evolving, bobbling and dynamic.
All the dishes are prepared from fresh, high-quality ingredients, according to unique Italian family recipes, and often in view of the diners.
Sbarro takes pride in its solid Italian roots and splendid traditions, which are carefully maintained by generations of talented professionals.
Italian cuisine is multifaceted and unique. It attracts both adults and children, who Sbarro treats in a particularly caring and gentle way.
The Italian spirit prevails throughout the restaurant chain. Now everyone is able to experience the Spirito dell`Italia!