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  The news came on April 7 during the 10th awarding ceremony of BRAND OF THE YEAR/EFFIE 2007, the most prestigious contest in brand building. In Moscow's exhibition hall Manezh they named the prize-winners in several categories, including that of Services, in which Sbarro took the silver prize.
The award marked another step in recognition of achievements of G.M.R. Planet of Hospitality in building of remarkable brands, Sbarro being one of them and actively expanding not only in Russia but in Ukraine, Kazakhstan and the Czech Republic as well. By date, over 110 restaurants have been opened. The essence of the brand is a combination of valuable food, quick service and democratic atmosphere of modern Italy.
There exist several formats of Sbarro restaurants: free-standing, in food courts of malls, delivery units, Express, units with buffet, and catering. Sbarro is in the quick service segment with an average check of $9-11.
In 2007, marketing efforts (advertising & promotion) were aimed at supporting new restaurants being opened in Moscow and other cities of Russia, Ukraine, Kazakhstan and Czech Republic, and further implementation of the restyling project – "Italianization" of stand-alone units as well as enhancement of customers' loyalty. To reach the goal a marketing programme featuring vivid and large-scale promos, outdoor advertising, announcing and promoting new offers had been developed.
The main tool of media strategy for the brand is an integrated approach and a wide range of selected media that will allow covering the whole target audience and an individual approach to each guest fully meeting his or her requirements.
Guests of the ceremony applauded when representatives of business and showbiz presented a nice plaquette with an image of a popular symbol of the contest resembling a golden "snail" to Elena Sharubina, director of Sbarro concept.
Sbarro also won the silver prize in Services category at the last year's contest BRAND OF THE YEAR/EFFIE 2006.
The concert that followed the award-giving ceremony of BRAND OF THE YEAR/EFFIE 2007 was fabulous and featured Igor Butman, a virtuoso jazzman, the legendary A-Studio group, smiling and imposing Igor Vernik, who hosted the show. Among those who gave awards to the winners there were Eugenie Chichvarkin (Evroset), Nikas Safronov, Lada Dance, Darya Dontsova, Oleg Gazmanov, Nikolai Drozdov, Boris Notkin, Nikolai Uskov (GQ), Igor Bunin (Centre of Political Technologies), Tatiana Paramonova (RF President's representative in National Banking Council) to name but a few.
Nikolai Drozdov personally congratulated the representatives of G.M.R. Planet of Hospitality on the prestigious award and wished Sbarro further flourishing.
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